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Sales of Kourtaki Retsina increase by over 20% in 2000

One of the oldest wines in the world 'Retsina' continues to surprise many pundits who have been ignoring it or predicting its demise for years. In fact UK sales have increased steadily in recent years and it is now by far the best selling Greek wine at over 30,000 cases per annum. With its distinctive yellow label, Kourtaki Retsina is instantly recognised and stocked by nearly all UK supermarkets and wine specialist retailers.

Every bottle of Kourtaki Retsina of Attica is individually numbered and the wine is produced from hand-picked Savatiano grapes grown in Attica a recognised D.O. region. Resin from the Aleppo pine is added during fermentation at a proportion of 1% to give the wine its unique flavour balanced with a modern taste of freshness and ripe fruit.

The long-term success of the Kourtaki Retsina in export markets probably stems from the fact that the company was the first to introduce modern wine making methods into Greece with stainless steel tanks and temperature control fermentation. The company also realised the importance of selecting Savatiano grapes from vineyards at higher altitudes on the slopes of Mt. Parnes in the northern part of Attica rather than from the hot dry plain where many locally drunk Retsinas are produced. Another technique introduced by the Kourtakis family was the use of gentle non-continuous pressing of the grapes. Even today only juice from the first pressings is used in the making of Kourtaki Retsina.

 

Retail price: £3.29 - £3.79 per bottle.
Stockists: Budgens Booths Kwiksave Majestic Morrisons Oddbins Safeway Sainsbury's Tesco Thresher Unwins Waitrose


Click here for The History of Retsina

Further information is available from:

EURO STRATEGIES LTD.
120 Wilton Road, London SW1V 1JZ
Tel: 020 7828 7029 Fax: 020 7630 9198
e-mail: info@eurostrategies.co.uk

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